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SEO Isn’t Magic – It’s Hard Work!

Author Archives: Zack Flannick

SEO Isn’t Magic – It’s Hard Work!

I’m an in-house SEO at a large organization; often times I’m asked to “SEO a page” after it’s been designed and published.  Now, at first glance, you may not see anything wrong with that statement, but to me it shakes me at my core! Why you ask?  Well, because good SEO is an ingrained activity […]

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SEO Tip For Bloggers (rel=author setup)

A little over a year ago, Google released their “authorship program”, which gives authors an opportunity to enhance their Google search results listings by displaying a profile picture next to the result (example below) You’ve probably seen people’s pictures in Search Results before.  Did it attract you to click on the link? If you’re like […]

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EMD Update – What Is It? Should I Be Worried?

What was the EMD Update? On September 28th, Matt Cutts (Google’s head of Spam) tweeted that they made an algo change that “will reduce low-quality “exact-match” domains in search results.” He also said that “new exact-match domain (EMD) algo affects .6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin”. So, what does this mean? If […]

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A Quick Intro To Schema.org

Take me to the beginning, what is schema.org? Schema.org is set of “vocabulary” that Google, Yahoo/Bing have agreed to use as a standard set of micro formatting language. Wait…What!?

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Something Easy You Can Do To Increase Your Organic Rankings

Optimize Your Title Tags! Title Tag optimization is one of the best ways you can help influence your organic rankings (behind having a really stellar website that people want to go to).

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