Optimize Your Title Tags!
Title Tag optimization is one of the best ways you can help influence your organic rankings (behind having a really stellar website that people want to go to). In very niche markets, title tag optimization can get you on the first page (you’ll also need content on the page to support the title).
For those that are new to title tags: it’s the brief “headline” that appears at the top of the browser, it also appears as the pages headline in Google. Title tags gives both users and Search Engines an indication of what your page is all about. Think of it as the name of a chapter in your book. Here’s what I’m talking about:
Title Tag Best Practices:
When creating your title tag, it’s usually best do the following:
- Stay within 60 characters. Search Engines usually cuts off anything after this.
- Don’t just stuff keywords in there. Make sure you write it with the user in mind and if you can – incorporate your target keywords in a non-spammy way.
- Do keyword research. You want to show up for keywords that people are typing in. You can use Google’s Adwords Keyword Tool to help determine volume and competition.
- Each page should have it’s own unique title tag
Where Do You Place The Title Tag?
It’s an HTML snippet that can be found in your header – after the <head> and before </head> tags. The HTML snippet looks like this: <title>YOUR TITLE GOES HERE</title>. If you’re using WordPress, I’d recommend downloading “All In One SEO Pack“. If you’re using a different CMS, then they should have an option to update the title tags of each page rather quickly. If you don’t have that option, then you may have to do it manually.
Hope this information helps! If you have any questions, just let us know. 630 Marketing offers internet marketing for small businesses at a very affordable price.